

Great Advertising come down to one thing...
The BIG IDEA
The BIG IDEA
It is surprising solution to a marketing problem,
expressed in a memorable verbal and/or graphic imagery-
is the authentic source of communicative power.
A BIG IDEA
is one that picks up force and speed because its element of surprise changes a habit or a point of view.
“What’s the Big Idea?”
By Geroge Lois
The BIG IDEA
should be reserved for clientele of Bold Imagination-
those who recognize the talent and strength as a team...
and are determined to take it to the limit!
by Ed Engel